GIPHY engineers previously implemented a creative solution around the constraints of the Slack integration called the translate endpoint. This poses a challenge because we have to inject a bit of randomness in the mix to make things novel and fun while keeping the results relevant. However, our Slack integration presents a unique search context since users are only presented with a single GIF at a time. On or the mobile app, users can scroll through pages of GIF search results to make a selection. Users enter the slack command and a GIF is immediately sent from a pool ofrelevant GIFs. My project revolved around calculating the send rates for specific GIFs using click-actions from shuffle mode more on that later). Sending the “/giphy query” command in shuffle mode starts a search session where users shuffle through a list of GIFs until they find the perfect one to send. The integration has two modes: shuffle and random. GIPHY’s Slack integration lets users send GIFs and stickers to coworkers using the translate endpoint in our API. This resulted in the significant reordering of many search results, and a large relative increase of 7.4% in the overall send rate of users in the Slack integration. To solve this problem, I introduced a contextually-aware search algorithm for our Slack integration. I found that users’ content preferences on Slack differ significantly than the preferences of mobile and website users, meaning that the best GIFs for Slack were not always in the top of search results. We are optimizing the search engine for these contexts. GIPHY’s search engine calculates CTR rates via and mobile apps. Users search our industry-leading database of GIFs and stickers to find the perfect one to send in all of these messaging platforms. We serve tens of billions of requests a month to all integrations via our API. You can read some highlights from that event here, or sign up for SMW Insider to watch the full video.Īdam is also returning to #SMWNYC this year to explore how search, communication, entertainment, information, advertising, and just about everything we do will be short, looping, and alive! Learn more about his #SMWNYC session, and register your pass today to attend this session in-person plus many others throughout the week.GIPHY has popular integrations on many platforms like Facebook Messenger, Twitter, and Slack. Giphy at Social Media WeekĪt Social Media Week New York in early 2016, Giphy’s Chief Operating Officer, Adam Leibsohn, discussed GIFs as a branded language and future of advertising. To adjust this setting, go to my./apps/manage and click on your configured Giphy app to open the app page. Let’s just say HR prevents you from having too much fun with GIPHY… make sure you change your ratings setting on Slack. Ratings (Change your ratings so HR doesn’t hunt you down) #1 (Select the first, often best GIF result in Slack)ĩ. “/giphy #mashup STICKER SEARCH TERM, GIPHY SEARCH TERM”Ĩ. Enhance (Zoom in on any face within a GIF or photo)ħ. Magic 8-Ball (Get answers to life’s questions from GIPHY Magic 8-Ball)Ħ. “/giphy #caption “YOUR QUOTE HERE” GIF SEARCH TERM OR GIPHY GIF LINK”ĥ. Caption (Write your own captions on GIFs) “/giphy #dealwithit ANY MEDIA LINK WITH A FACE!”Ĥ. Dealwithit! (Add the Dealwithit! sunglasses to any face within a GIF or photo) Echo (GIPHY will “echo” your thoughts in text form)ģ. “/giphy #weather YOUR ZIP CODE OR CITY NAME”Ģ. Weather (get the weather in any zip code or city) It’s the roulette of sending GIFs because you don’t really know what will happen, which adds to the allure.įor all those GIFs you send via Slack and GIPHY, did you know there are at least nine Easter Eggs to step up your GIF game and impress your co-workers? Here are the nine that GIPHY listed in their blog post. Sure, there are impressive integrations and tools such as Trello, Salesforce, MailChimp and countless others, but chances are the one you use the most is from GIPHY.īy typing “/giphy ” and sending that to a colleague or channel, a random GIF from Giphy’s extensive library of content will appear, relating to your word or phrase. If you use Slack, you probably use some of the integrations from third parties.
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